SEO and SEM Checklist: Its The Simple Things That Count

[dannybindras]

SEO/SEM Tasks. Strategies & Checklist

Article Marketing

• Submit to major sites (examples)
1) Buzzle
2) Ezine
3) Suite 101
4) Idea Marketers
5) Go Articles
6) ArticlesBase

• Add to hubs and wikis
• Social Bookmark (examples)
1) Folkd
2) Delicious
3) Digg
4) Stumble Upon
5) Reddit

• Blog
• If good enough..add to site as content

Press Releases

• Submit to major outlets
• Social Bookmark
• Local

Blog Posts

• Write Post
• Participate in your niche. Network with forums, comments, etc
• Submit to blog directories

Affiliates

• Newsletters
• Directories
• Coupon Sites
• Contact bloggers
• New promotions and graphics

Link Building

• Directories
• Find ads that pass seo value
• Contact sites
• Contact bloggers with giveaways, trials, and exclusive promotions
• Viral videos
• Local links and associations (yelp, yellow pages, chamber of commerce, etc)
• Charity or sponsorships
• Check and steal competitors links
• Always look for new potential links with search engine link searches
• Look for guest blogging and comment section opportunities
• Employee blogs, distributors, past donations, and current partners

Conversion Rate Optimization

• 5 second test
• Focus groups and polls
• Variations of sites tested on adwords optimizer

Social Media

• Facebook posts and ads
• Connect and update on networks like Linked In, Twitter, Flickr, Facebook, etc
• Promotions
• Participate in relevant online forums
• Social bookmarking

Analytics

• Identify weak pages
• Traffic analysis for PPC and SEO
• Any site issues
• Conversion funnels
• Best selling products

PPC

• Monitor and optimize
• Test: Try new ads, text, and landing pages weekly
• Test low bid strategies vs higher position strategies
• Use analytics to tweak

SEO

• Keep up with statistics (# links, PR, SERP Rank, Traffic, etc)
• Use analytics to alter and improve
• Check keyword trends
• Research new keywords
• Monitor competition
• Keep adding fresh content
• Update existing content to maximize its usefulness
• Local and mobile
• Read SEO blogs and attend conferences

Business Development

• Stay on the lookout for new ideas, trends, and strategies
• Stay up on competitors prices and adjust accordingly
• Implement promotions
• Fix and improve site functionality
• Outside partnerships
• New products and new verticals
• International sites, content, and SEO
• Be on the lookout for new tech programs, outsourced services, & marketing deals

[jamesbarclay654]

SEO is the process and practice of optimizing your site so it ranks well on search engine results pages. SEM is a range of online tactics that when combined with SEO, to help attract consumers, generate brand awareness and strengthen consumer confidence.