Building Your Business Website With Search Engine Optimisation In Mind

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Considering so many people have internet access, a website is a very valuable and useful tool, maybe even the most useful, for businesses. They are used by nearly every type of company you can imagine, from restaurants to garages to laundrettes and are a surprisingly effective small business advertising technique in the long run. If you haven't got any idea how to put a business website together, there are internet marketing professionals and companies that you can use to get you on the net. There are however, a few things you need to remember.

Here is a simple plan to get you started.

Registering Your Site

You will first need to register a domain name for your site. Great domains are ones that have your main service or product type and your location in them. For example if your main service is the provision of liposuction and your clinic is in Dublin, the perfect web domain would be LiposuctionDublin.ie, or a variation of this for search engine optimisation. You may have to do some digging to get a good domain name. Another alternative is to see if the name of your business is available as a domain name.

Hosting Your Website

If you are a local business and your business is based in Ireland, you would be best advised to opt for an Irish hosting company. This is because when it comes to search engine optimisation the location of your web hosting servers are taken into consideration.

Registering with a hosting company is like buying land on the net. It's your own little space where you can put your website on. Prices vary depending on the host but because of the sheer numbers of people who use the net, it certainly will not break the bank.

Website Content

Here is a quick outline of the most important pages your business website will need.

Homepage:

State what your business does, your location and a brief summary of the services you offer.

Contact Page:

Here have all of your contact details such as your email addresses, phone numbers and a fax number if you have it. You can also have a link on Google Maps to show your exact location, making it easier for people to find you.

Services:

Have a more detailed overview of what exact services you offer for Search Engine Optimisation so when your potential clients search for your services they are more likely to find you.

Testimonials:

If it's appropriate for your business, have a page for testimonials. These are powerful online business marketing tools, as people have a preference for listening to other 'real' people who have experienced your service or product. If you can, have video testimonials rather than text.

Blog:

Blogging is a great way to keep in touch with your customers and provide them with timely, useful information. Blog posts can go viral, bringing you in new leads.